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Clear Premium Water: World Oceans Day
















Oceans account for about 70% of the earth's surface, holding around 96% of the planet's water. Yet, despite these huge numbers, the fact is that humans have explored only about 5% of the same.


Every year on June 8, we celebrate the role of oceans in our everyday life, encourage action taken to protect them and propagate sustainable use of marine resources.


The United Nations aims to highlight "Revitalization: Collective Action for the Ocean" as the theme of World Oceans Day 2022. The UN strives to shed light on the communities, solutions, and organizations that work together to make our oceans cleaner and healthier through the initiative.


Our oceans have been majorly polluted by land run-offs, oil spills and ocean mining. The waste from the land flows into the seas and oceans and accounts for as much as 80% of marine pollution.


We live in a world where the use of non-renewable resources is inevitable. An increase in population has led to an increase in the need for resources. To meet this rapid rise in demand, there is a rise in industries and production. Industrial, radioactive and chemical waste is something we can not stop altogether as it is needed for the "utopian" world we are moving towards.


Another major toxic pollutant is plastic. Plastic use can not be stopped as it is used in every other product made. However, how we dispose of it can be altered. Instead of just leaving it to find its way into the intestines of a marine animal, strict measures should be taken to make sure it is disposed of and taken care of properly.


Most marine animals mistake plastic for food and prey, impacting their health. Their stomachs get filled with plastic, and they die due to starvation. Being a chemically formed product, plastic slowly affects its ability to function. If the animals are lucky enough not to ingest the plastic, most of them get entangled in them, choke, drown and die.


Plastic also tends to increase the growth of pathogens in the ocean. When in contact with a marine animal or plant, these pathogens feed on it and infect diseases to its host.


Steps to reducing plastic pollution:

● Using plastic of a higher resin code makes it easier to recycle.

● Reduced and nil usage of bioplastics, composite plastic and polycarbonates.

● Reusing plastic before disposing it.

● Use a renewable substitute for plastic wherever possible.

● Reducing the use of disposable plastic/utensils.

● Reducing the use of microbeads/microplastics.


At Clear Premium Water, being a bottled water company, it becomes all the more essential that we cultivate and employ practices that reduce plastic pollution. The basic element used for the production of plastic bottles is PET/PETE (polyethylene terephthalate), which is a lightweight plastic and easily mobile. Although having global safety approval, plastic is harmful to the environment.


Our CLEARth edition uses 40% less plastic in the bottles, and our CLEARth green label uses 40% less plastic and is biodegradable.


We understand the importance of being environmentally valuable. Hence, we are consciously moving towards sustainable development by propagating responsible disposal.


We, as a species, have reached heights that seemed like a distant dream not long ago. The world is achieving tremendous progress and growth. However, we must also consider what we are leaving for future generations. Climate change is real. If we continue growing and polluting at this rate, the planet's destruction will also not be that distant. Responsible disposal of waste is the only possible solution to ensure that our future generations also live to see the world we have created for them.


Make a CLEAR choice!


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