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“Your Everyday Essential :

Embracing Wellness with Clear Premium Water"

In recent years, people have become more inclined towards drinking bottled water due to its assurance of government quality control. As the water industry faces numerous challenges, one of the biggest issues is providing clean drinkable water immune to waterborne diseases. In light of the ongoing water scarcity, the industry is under enormous pressure to develop sustainable water management strategies and technologies. Bottled water assures them that the water is clean, rich in needed minerals and filtered off unwanted contaminants. People don't realize that there are two sides to the water industry: Organized and Unorganized. 

The organized sector includes companies that follow the rules and regulations set by the government, such as Clear Premium Water. In other words, proper certification from regulated bodies and associations such as the Bureau of Indian Standards (BIS), the Food Safety and Standards Authority of India (FSSAI) and so forth. In contrast, the unorganized sector includes companies that do not follow regulations and operate informally, such as City Clare. Generally, companies in this sector do

not have proper certifications from associations as they are not registered with the government. 

However, the unorganized sector in the water industry is more common in India, especially in the bottled water market, where there is a lack of regulation. The unorganized sector employs a large number of informal workers, which account for around 83% of the workforce in India. Therefore, the unorganized sector holds a huge promise but also poses a risk to public health

due to the lack of proper regulations and quality control.

Companies in the organized sector tend to be more efficient and productive as they have more resources: Money and Employees. They have access to larger markets and sell their products/services at a higher price. Packaged or bottled water, premium natural water, and others, including herbal and flavoured water, generally fall under the organized water sector.

In comparison, the unorganized water sector sells counterfeit products using similar names of known brands or by refilling

tap water and selling it as mineral water. They do not follow any set guidelines or regulations. Such companies have fewer resources—money and employees—and are less efficient and productive. They sell at a lower price as they only have access to a small market.

There isn't any set solution for regulating the unorganized water sector. However, the government could implement stricter guidelines to ensure that the bottled water provided is safe, reliable, and of higher quality. Stricter regulations could cover a wide range of issues, including water quality, distribution, tariffs and policy guidelines.

Although there isn't anything we can do, we can be aware of the ongoing scams related to bottled water. Make sure you choose the "authentic" brand instead of the counterfeit. As part of its awareness campaign, Clear Premium Water, one of India's most reputable bottled water brands, is spreading awareness of identifying its real bottle. The Real Clear Premium Water brand has the "®" (registered) mark on its bottle label. They do not have any prefixes or suffixes, unlike their knock offs. Avoid being duped into buying a fake, so make sure to choose the right one. 

Make a CLEAR choice!

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